Private Labeling VS Named Brand
Many people I talk to wonder what the point of private labeling a product is since you can get vitamins and supplements from companies like Now, Solgar, Nature Made or Puritan’s Pride. The point is your future. You buy products from large chains and put them on your shelf and your customers come back and buy from you because its convenient, maybe even because they like dealing with you.
What happens when they it stops being convenient, when they haven’t stopped by in while because they got busy or a friend says to them “I buy that too but I get mine online for half that price”.
With Private Label vitamins, you can make your own brand, keep a consistent look and feel, control what you charge your clients and keep your customers coming back every time because you carry a unique product, one they can’t find anywhere else.